Elevating perceived value through art

Collaborations between culture-led luxury brands and artists are now among the most powerful ways to connect with your desired audiences.

At ART TURNER, we specialise in artification — the strategic integration of art into your brand’s DNA to elevate perceived value.

Each collaboration is conceived as a cultural intervention, and is part of the creation of a wider luxury and art world ecosystem. We create artist-led activations and immersive brand experiences that honour brand heritage, create compelling brand stories and enrich your portfolio of initiatives, while aligning with your values.

The result is increased brand equity and differentiation and strengthened consumer engagement, with enhanced retail and cultural experiences accelerating success across geographies and introducing new forms of prestige through art to your corporation.

We also support the evolving role of executives and creative directors in the management of collaborations, which in turn, is shaping the new identity of luxury corporations as cultural advisors and patrons of the arts.